Welcoming to GOODNESS, Australian womenswear label FOEMINA.

GOODNESS is pleased to announce that exciting Australian womenswear label FOEMINAis now in store.

Named from the latin word for Woman, FOEMINA was born from a desire to create a modern uniform, reflective of founders Rebecca and Holly’s love of exploration and function, infused with a purposeful femininity. 

 FOEMINA's ‘all-in’ woman is you, your mother, your sister, your grandmother, your friend, your colleague, that woman whose style you love. 

Masculine and feminine, pragmatic and empathetic, their vision reflects a foundational approach to dressing and explores the idea of forming a modern utilitarian dress code for the contemporary minimalist.

Selected styles have just arrived and now available in our Wellington boutiques Goodness Boutique Petone, Goodness College Street, and online.

models wears a blouse by foemina