RAW BY RAW
RAW by RAW comes with a rich tailoring history spanning four generations. The Balsim family came to Melbourne, Australia in 1976 from eastern Europe and continued the tradition of one generation teaching the next from their modest family home in St Kilda, initially specialising in Men's leather jackets and woollen coats.
In 2005 RAW by RAW was born from an idea of a Ladies raw-edged leather jacket, vest and belt, presented to boutiques with no marketing or imagery - just innovative design and a newly created 'crinkled' effect leather and refined tailoring – going to market very 'RAW'. The capsule collection performed so well in boutiques that within two months a whole collection was created and the brand appropriately named as RAW by RAW Australia.