LAING

Laing, founded in 2016 by Anna Murray, emerged from the frustration of finding stylish, premium sleep and loungewear in New Zealand. As the brand expanded into ready-to-wear, the focus on comfort and beautiful fabrics from the sleepwear range has remained central to the design process.

Laing views clothing as a valuable investment and believes that proper care ensures longevity. Their commitment to sustainability extends beyond production, encouraging customers to care for their garments and reduce environmental impact.