Kireina

Named after the Japanese word for ‘pretty’ and ‘beautiful,’ Kireina offers stylish, feminine wardrobe essentials that are designed to elevate your look and make you feel your best.

Guided by honest feedback from real women and a desire to make seasonal wardrobe upgrades as fun and painless as possible, Kiriena founder Sarah Epstein worked on creating a thoughtful selection of flattering fashion essentials that could offer busy women an instant wardrobe refresh – elevating their everyday style while still being practical enough to not get in the way of work, motherhood or real life.