Welcome to the whirlwind that is Samantha Wills.
Hailing from the small coastal town of Port Macquarie, NSW, where Samantha worked at east coast radio station Star FM, then went onto work for Surf Giant Billabong as a swim wear model. Samantha is now the director of samanatha wills pty ltd, her own Accessories company that exports across the globe, Wills started the empire when she was 21 years old, as a humble stall at Bondi markets as a hobby. A friend's offer of a showroom wall at Fashion Week saw the young designer take up the offer & write over $17,000 worth of initial orders. That was the start of the phenomenon.
samantha wills accessories have adorned some of the worlds most recognizable women, Nicky Hilton, Nicole Richie, Mischa Barton, & Aussies Jennifer Hawkins, Miranda Kerr & Delta Goodrem.
Samantha's dedication to the label, & her particular selections of its placement have been the underlying factor for its success & the appeal for affiliations from other companies & organisations.
Aside from accessories design, Samantha has studied TV Presenting Intensive at NIDA & also has been trained at the MaxRowleyMediaCollege. Samantha is also the social correspondent for Eastern Suburb publication BEAST magazine, with a distribution of 60,000.
Fast forward to now & Samantha has just signed on as the face of the new Tourism NSW campaign, set for launch in April, Samantha will feature in a $1.1millon print campaign & also attend selected functions in her role.
This year Samantha flew NYC to feature in a photo-shoot for the upcoming Samantha wills red carpet collection, shot around the iconic city in glamour gowns in 4 degree temperature!,Whilst in LA the samantha wills brand allocated an US based agent, and the brand is now stocked in the retail giant Nordstroms.
As things always happen in 3's, the icing on the cake, is Samantha's new role with Channel Nine. Samantha will act as a guest reporter for ‘The Footy Show', sprinkling her glamour over the show in a makeover segment concepted especially for her.
Samantha's model looks & enviable wit make her a sought after talent. Constantly referred to as ‘an absolute pleasure to deal with' by industry insiders, it is evident that with all her success, Wills still has her feet planted firmly on the ground.
In 2007, Samantha appeared on more magazine covers than any other designer. Channel Nine's A Current Affair, recently covered an exclusive on Samantha sending their New York correspondent to film the second part of it in The big apple.
The samantha wills collection is now available in DAVID JONES and GOODNESS.
as reported in Australian Vogue (with a little editing right at the end)